Sell A Home

POWERED BY FIRST TEAM ESTATES

House On The Coast offers the most comprehensive listing and marketing program in the industry. No one can match the professionalism of our marketing materials or the online/offline advertising campaigns to drive maximum exposure and traffic to your home. We’ll develop a week by week detailed marketing campaign to ensure the highest price in the shortest amount of time. Call us today for a free comparative market valuation of your home. Here’s how we differentiate and out perform our competition

Background Information:

  • #1 Brokerage in Orange County
  • #1 in buyer representation and listings
  • Over $4 billion in annual transaction volume
  • Outsell the #2, #3 and #4 brokerages combined
  • Largest independently owned real estate company in Southern California
  • Locally owned and operated for 32 years
  • #14 nationally in real estate sales
  • We have the buyers- More than 2300 transactions last year
  • Over 30 offices in every major city in Orange County
  • Local area and focus- Not a national franchise

Internet Marketing Plan

  • 87% of homebuyers search online before buying a home
  • #1 local area real estate web site to drive more traffic to your home with our unique Buyer Pipeline system
  • Over 49,000 visitors to the web site per month
  • 59,000 buyer calls annually
  • 6,000 buyer leads per month processed
  • 1,000,000 visitors annually
  • 10 million web page views
  • 42% increase in web traffic vs 2008
  • We connect buyers with your agent within minutes via our unique Instantagent technology and Buyer Delivery System- The industry’s fastest response time
  • Online marketing syndication to over 300 affiliate sites (Yahoo, Google, Trulia, Zillow, Reator.com, Craig’s List, You Tube, AOL, etc.)
  • Listing enhancements (Realtor.com, Zillow, OC Register, LA Times, Trulia, etc)
  • E-Mail blasts to local area Realtors
  • Social Media (Twitter, Facebook, Linkedin, etc)
  • Customized web page for your home with priority positioning
  • Outstanding MLS presentation- 20+ photos, detailed/accurate copywriting

Print and Traditional Marketing Plan

  • Over $4 million spent annually on print media
  • LA Times, OC Register, Wall Street Journal, Riviera Magazine, Vacation Homes, Ritz Carlton Magazine, etc
  • Luxury Portfolio- Recognized around the world as the international source for high-end home listings ($35 billon in listings, 10 languages, 60 currencies, average listing value of $2.25 million). Print media includes Architectural Digest, Wall Street Journal, New York Times and Unique Homes. Luxury Portfolio has a dominant online presence with syndication to hundreds of affiliate sites that cater to affluent home buyers.
  • Founding Member- Leading Real Estate Companies of the World- The nation’s largest relocation network provides First Team with a 50% market share of all relocation buyers and sellers.
  • Open Houses
  • Professional photography and 4 color brochure
  • Brochure delivery to neighbors and top selling local agents
  • Staging resources
  • Home preparation experts (repairs, maintenance, enhancements)
  • Detailed analysis with our exclusive Market Trends program to make sure you’re priced competitively while maximizing value.
  • Buyer feedback on a regular basis
  • In-house financing expertise for incentives, solutions and buyer support
  • Seller carry, assumable mortgages (AITD), trades and other creative options
  • Skilled negotiators to get you the most for your home in the shortest amount of time

If you’re thinking of selling your home, no one comes close to the marketing power of First Team and House On The Coast. Greater innovation, more exposure and professional implementation guarantees you the highest price in the shortest amount of time. Call us today for a free comparative market analysis of your home.

SELL A HOME/SELLER STRATEGIES

Experience Our Unique Selling Strategies
Selling homes in this dynamic market is very challenging and requires a Realtor skilled in how to deal with the rapid changes, unanticipated obstacles and complex transactions. This is not the time to rely on “just any Realtor”. The partners at House On The Coast have a proven track record of successfully completing over $200 million in transactions in just the last 5 years. You can trust us to complete your purchase or sale as if it were our own. Unparalleled service, strategic planning, skilled negotiation and flawless implementation guarantees a successful transaction.

Our professionalism and experience, combined with innovative tools and knowledge makes us an unbeatable team! Differentiation is paramount when you’re selecting a Realtor and here are just a few of the ways we out perform our competition and exceed your expectations

  • Initial pricing and valuation review (comparisons and competition)
  • Review of pricing strategy every two weeks via MLS and proprietary Market Trends program.
  • The first two weeks are the most important. Everything must be ready for a flawless launch (condition, brochures, MLS, broker preview, etc)
  • Regularly analyze market trends and make adjustments to strategy
  • Prepare a detailed marketing/advertising plan and calendar of events
  • Traffic- Monitor online traffic and site visits
  • Traffic- Monitor showings weekly and provide buyer feedback and suggestions
  • Preparing your home for sale
  • Staging- Consulting service for partial or full staging
  • Property condition review- Resource of service providers to complete repairs, maintenance or recommended upgrades for best home presentation prior to showings
  • Broker Preview- Invitations, contests and catering. Make it an event
  • Managing appraisal and home inspection
  • Effective open houses, advertising and scheduling
  • Incentives- Financing, selling agent, personal property
  • Pre-inspection reports
  • Sellers home warranty
  • Ease of showing
  • Negotiating the offer and all terms/conditions. It’s much more than just price!
  • Qualifying the buyer
  • Preparing for and managing contingency deadlines.
  • Managing tax implications through 1031 exchanges, tax base transfers and basis reconstruction
  • Seller carry, assumable loans (AITD), trades and exchanges

Whether you’re buying or selling, we’re here to guide you every step of the way. With our help, experience, knowledge and innovation, we’ll deliver the best overall real estate experience you’ve ever had.

HOME VALUATION

As home owners, we are all emotionally attached to the place where so many memories have been created. When it comes time to sell, it is very difficult to treat your own home as a business transaction. House On The Coast’s partners can help take the guess work out and help you evaluate your home’s value with real market data and implement effective selling and unmatched marketing strategies for a smooth transaction. We will take care of the little things that can make the biggest difference for your listing. From professional photographers, high quality marketing brochures, home staging and open houses, House On The Coast’s partners will dedicate themselves to get your home sold.

MARKET TRENDS

The dynamics of today’s housing market may seem to have a language of its own — median value, list price vs. sold price, days on market — it’s hard to know where to start. But having a partner with local knowledge and expertise is the key to success. Effective management of information is more important than ever in today’s fast-changing, competitive real estate market. As the amount of information available continues to grow, and the ability to use this information becomes increasingly complex.

  • Proprietary research tool powered by Wells Fargo
  • Study market trends as far back as 10 years
  • Search by inventory (sold/active/pending etc.), price per square foot, specific price range, or neighborhood using a mapping feature

House On The Coast can provide the most comprehensive set of research tools you need to make smart decisions. Let us put together a specific market study that focuses on your real estate needs from a local level. Whether you are in the market to buy a new home or just curious about your home’s current value, you’ve come to the right place.

SHORT SALES

Short Sales or “pre-foreclosure” is another market segment that we cannot ignore. When a home owner owes more to the banks than their home is currently worth, the lenders will sometimes consider selling the home “short” and taking the loss in order to avoid foreclosure. House On The Coast has teamed with one of the finest Short Sale negotiation specialists to help home owners out of trouble. Our partners are also Short Sale Certified which gives buyers an unmatched level of confidence that your offers will be given the highest priority and designed to give the best chance for bank approval.

  • Leverage House On The Coast’s relationships with major banks and lead asset managers
  • House On The Coast will guide you through the processes and timelines and make sure your offer stays on track
  • Professional transaction coordination and project management that guarantees a smooth deal

Why a Short Sale Might be Best for You

If your home is worth less than you owe, you’re not alone. We have assembled the finest team of experts to provide you options, solutions, strategies, and timely execution to resolve any issues before it’s too late. We’ll help you manage these financial burdens by analyzing your situation and providing sound, confidential advice. We’re here for you in good times and in bad times.

  • Short sale strategies and counseling
  • NO COST TO YOU
  • Hardship determination and qualification
  • Bank negotiation on your behalf
  • Home value vs. debt analysis
  • Completely private and confidential
  • Process review and timelines
  • Situation evaluation and recommendations
  • Skilled specialists
  • Quick and effective with proven high rate of success
  • Understanding tax implications and deficiency balances
  • Understanding shadow inventory and affect on valuation
  • Credit counseling referrals
  • Loan modification referrals

If you’re thinking of selling your home, no one comes close to the marketing power of First Team and House On The Coast. Greater innovation, more exposure and professional implementation guarantees you the highest price in the shortest amount of time. Call us for a free, private, no obligation consultation.